I agree with you,
but where some people buy bang & olufsen for style I buy it for build & sound.
I own the H9i, its built better than all of the other noise cancelling headsets around and at the same time it sounds premium.
I literally had to get 10 replacements of my QC35II before I returned them for good, melted plastic, scratches, bubbles, melted leather, bad firmwares, all of this and more.
Sony has a bunch of cracking issues on their WH1000xM2
I just say this to say even though B&O seems somewhat self absorbed into design I still truly think they have excellent sound and build as far as the headphones go, not sure about their speaker line.
I also doubt many can deny the iconic H6 right? or no lol