# Discussion surrounding reviewer incentives, sales, and other issues

**URL:** <https://forum.headphones.com/t/discussion-surrounding-reviewer-incentives-sales-and-other-issues/17935>\
**Category:** Miscellaneous\
**Created:** [June 2, 2022, 2:10am UTC](https://forum.headphones.com/t/discussion-surrounding-reviewer-incentives-sales-and-other-issues/17935 "2022-06-02T02:10:25Z")\
**Posts on this page:** 1\
**Showing post:** 2

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**Author:** ![Reed](https://avatars.discourse-cdn.com/v4/letter/r/9de0a6/32.png) [@Reed](https://forum.headphones.com/u/Reed)\
**Post date:** [May 30, 2022, 8:14pm UTC](https://forum.headphones.com/t/discussion-surrounding-reviewer-incentives-sales-and-other-issues/17935/2 "2022-05-30T20:14:33Z")

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Indeed, I did hear that too.  
I also, I noticed that he haven’t been able to get a VC to review as well.  
Maybe zach doesn’t want his gear measured (like the abyss guys) ?  
And in a way I understand it. a lot zmf attraction comes from the art-like marketing strategy, where the cups are from precious wood and in limited availability, so people feel privileged to own one. And you are garanteed to have a unique hand made piece.

If @Resolve starts to getting analytical, and reduce the “piece-of-art” to it’s sound capabilities only, then its main selling point is no longer a criteria, and they lay loose that attraction.

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