I would say that it’s a friendlier than either, which is something we intend to actively maintain (no tolerance for aggressive nonsense, guidance away from authoritative/definitive statements about subjective matters).
No manufacturer sponsorship/advertisements - or the ills (perceived and/or real) that come with that. More details about which, and how the site is funded and the ideals behind that can be found here.
Active interest in developing community reviews/reviewers, with an official site-sponsored “Community Preview Program” (gear loan/library - which is being progressively added to) with clearly defined and consistent participation requirements.
There are other differences … but those are some of the major ones.