After watching most of the available reviews out there, ranging from just regular tech reviewers to a few audiophile reviewers my take is that, these are a no brainer for people deep into the Apple ecosystem due to all of the conveniences associated with the seamless communication between the APM and other Apple devices. Don’t expect $549 in terms of sound quality, that cost is spread among build quality, top notch ANC capabilities, Spacial Audio and most importantly, the Apple ecosystem features which cannot be found on any other pair of Wireless ANC cans and decent sound quality for most consumers out there - of course mediocre or not good enough for the audiophile crowd.
If you’re just a singular apple device user (iPhone or Mac or iPad), it might not be worth it, because your needs can be easily fulfilled by the competition (read Sony XM4, Bose NC700, Shure Aonic 50) at much lower costs.