I see all throughout audio forums, people commenting on how something looks vs in a major way over how something sounds. I know there is the WAF ( Wife Acceptance Factor) for those of us that are married, when it comes to adding big speakers to your home, or huge mono amps on separate stands, but what about equipment that we base our hobby on. There are dacs and or headphone amps with glowing tubes or dancing EQ screens, or multicolour displays representing the sampling frequency or attractive headphones, beautiful wooden ear pieces surrounding/in our ears or even the box the headphones arrive in, do looks drive a purchase or becomes the reason for a purchase ?
The eyes and brain really are attracted to “pretty things” vs bland things. In a Strategy + Business articles I receive, its mentioned;
“The Economics of Aesthetics”
“For businesses, aesthetics is not a matter of esoteric art theory. It’s the way we communicate through the senses, the art of creating reactions without words. Aesthetics is the way we make the world around us special. Successful businesses understand that aesthetics is more pervasive than it used to be — not restricted to a social, economic, or artistic elite, or limited to only a few settings or industries, or designed to communicate only power, influence, and wealth.”
Its pretty interesting how looks impacts our purchase or an acceptance factor in our hobbies, be it cars, furniture, home or audio equipment. I’m not indicating, it’s a fault or a wrong or right answer but could it be its all about the marketing of the product itself that drives a part of our purchase. Just a thought.