Discussion surrounding reviewer incentives, sales, and other issues

Hey guys just jumping in here as I wanted to give a bit of clarity on this. I reached out to Resolve after his announcement that he was working on the pre-production/design of a headphone that would likely become a commercial endeavor for headphones.com (I know nothing is finalized) as an opportune time to discuss why we (ZMF) have not sent review samples. As a very independent small business (with no dealers in North America and no Amazon sales, etc.) I have taken a stance of making sure that our reviews are not on websites, youtube channels, etc where there is a sales platform that intertwines with review content. I have long practiced this to some extent, but the longer ZMF has been an entity, the more forward I have been about it as it allows me to concentrate on what I love to do in building headphones.

Headphones.com does not sell our product, so this would be an example of this type of “conflict” that I keep out of. It is nothing against Resolve, Headphones.com or any of the other sales/review hybrid/conglomerates. It just makes things complicated and complex and doesn’t align with the more stringent confines I look for in review platforms. I am excited DMS will check out Atrium on his independent channel. I love that Antroid got the Atrium and was able to listen and measure. Again - nothing but respect for Resolve – but this is my stance with review stuff. The majority of our Atrium demo units went out to community members who are members of various forums. Excited to have more community impressions from the upcoming CanJam Chicago and to get units out to more community members for their thoughts and impressions.

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