In a recent (23rd December) article from John.Darko, he discusses the Tidal service tiers, as the FOC provision to reviewers has been ended.
In the article Tidal Hi-fi or Hi-fi Plus? It’s an easy choice! | Darko.Audio he discusses Tidal Plus at €13.99/month and Hifi at €7.49/month, and I thought hold-on is that a promotional offer, but no that’s the price available to John in either Lisbon or Berlin, both EU countries.
For the last number of years, I have been paying €19.99/month for Hifi Plus (based in Ireland), and I know this tier is £19.99/month in the UK and $19.99/month in the US.
Tidal cannot provide a suitable explanation as to why the same Internet-based service, that has no physical deliverable element in any of these countries, has different pricing applied, just it uses your IP address to determine your location.
This is a service delivered over the Internet, there is no local Customer Support involving personnel etc. no data centres for each country, etc., unless they can explain what is different, but I have had 6 responses from Tidal and they haven’t been able to justify the differential pricing.
I understand why different pricing for those countries using different currencies such as £, $, Yen etc. but would have expected an EU-wide price, as you get with Amazon, Apple, Spotify, Netflix, Paramount+, Disney, Qobuz, Roon etc.
So what are other EU-based forum members paying for Tidal Plus?
Any other regions?
Also, the UK is getting the worse deal here, as there never was $ to £ equivalency, € to £ parity existed briefly a few years ago, and is now back to a steady 0.85 (certainly under 0.9 but above 0.8).